Responsibilities

• Contribute to the development and execution of social and digital strategies across Conference-owned platforms.
• Create and publish platform-native content that engages audiences and brings ACC stories and key moments to life across Instagram, X, TikTok, YouTube, and emerging platforms.
• Manage and execute day-to-day publishing for assigned sports, ensuring consistent and timely content across platforms while supporting coverage across additional sports as needed.
• Develop and manage content calendars and posting schedules, ensuring alignment with Conference priorities and key moments across assigned sports.
• Analyze performance and optimize content to drive audience growth and deepen engagement across Conference-owned social platforms.
• Develop and deliver regular analytics reports, providing insights and recommendations to inform content strategy.
• Provide real-time social coverage of ACC events, championships, and tentpole events.
• Collaborate with member institutions, partners, and internal teams to align messaging and amplify content.
• Monitor social media trends, platform updates, and cultural moments to inform content strategy and maintain brand relevance.
• Ideate, create, and edit platform-native content, including short-form video (Reels, TikToks, Stories), using social-first storytelling principles.

Requirements

• Bachelor’s degree or the equivalent combination of education, training and experience from which comparable knowledge and skills can be acquired
• Minimum of three (3) years of professional experience in digital media, content creation, social media, or related field
• Proficiency with Microsoft Office Suite
• Must pass pre-employment screens
• Demonstrated excellent oral and written communication skills
• Strong understanding of social media platforms, trends, and audience engagement strategies
• Proven ability to take initiative and make sound decisions independently
• Collaborative team player with the ability to work across departments and with external partners
• Ability to adapt quickly and respond effectively in live-event and real-time environments
• Ability to maintain confidentiality of privileged and sensitive information

Preferred

• Demonstrated content creation ability, experience with video production and editing is a plus
• Familiarity with content management and workflow tools (e.g., Monday.com, Trello) is a plus
• Working knowledge of Adobe Creative Suite, including Photoshop and Premiere Pro
• Produce content efficiently in fast-paced, live-event environments
• Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment

Benefits

• The salary and benefits package will be competitive and commensurate with experience.