Own the end-to-end content strategy and production for Tire Discounters’ web ecosystem, aligning SEO/AEO, product data, and brand voice across vehicle, brand, location, and knowledge content while coordinating with partners and data teams to scale quality.

• Growth Infrastructure: Align SEO/AEO, schema markup, and CMS workflows to scale content across multiple page types.
• Content Operations: Plan, brief, and oversee production of web, video, and photography; enforce brand-consistent templates and rigorous QA.
• Partnerships & Data: Coordinate with agencies and creators, manage affiliate programs, and leverage vehicle fitment and behavior data to expand coverage.