Manager, Content Marketing (Finance)

Responsibilities

• Partner hand-in-glove with Insights & Intelligence (I&I) Content Strategists during the planning and hand-off of flagship segment-focused research, surveys, and regulatory publications; consume I&I's upstream core narratives and reusable content modules, translating complex technical, operational, and regulatory findings into personalized, atomized messaging and content that speak directly to the target buyer personas; share content consumption and performance analytics back with I&I Content Strategists and researchers to help shape future editorial priorities and research agendas
• Oversee editorial integrity and copy architecture for all campaign assets aimed at the designated buyer group; work with a team of dedicated writers and contract copy partners to write engaging webpage copy, highly targeted nurture emails, organic/paid social content (including video, audio, carousel, etc.), and digital event materials; collaborate closely with the Buyer Marketing team to execute campaign activities in strict alignment with the master segment-specific buyer experience calendar, preventing audience fatigue and maintaining a high-value content cadence; coordinate with digital growth, orchestration, and events specialists to ensure modular content assets are aligned to paths and personalized buyer segments
• Extract and break down long-form flagship reports and whitepapers into bite-sized, reusable “micro-content” modules; convert dense technical regulations, strategy studies, and compliance findings into easy-to-digest formats such as infographics, executive summaries, strategic playbooks, video, audio and carousel decks
• Architect high-impact executive summaries tailored for “zero-click” consumption on LinkedIn and in-platform channels, ensuring KPMG's voice and authority is delivered directly to busy segment-specific executive readers; structure copy and content offers to drive data capture and first-party data strategies, ensuring buyer strategic and technical interests are captured to guide deeper personalization
• Draft storyboards, interview guides, and script frameworks for segment-focused digital audio and video, including podcast episodes, short-form voice drops, and animated explainer videos; work closely with central design hubs, global/offshore delivery centers, and video production agencies to oversee the visual translation of copy assets into finalized multimodal files; adapt and write copy optimized for LLMs and conversational search agents, ensuring KPMG's digital content is highly indexable and easily summarized by AI systems on search networks and personal devices
• Safely integrate approved GenAI writing, editing, and localization co-pilots such as Copy.ai, and Grammarly to accelerate the draft-to-publish timeline while maintaining strict quality, brand, and risk boundaries; manage and store localized assets systematically within the central Digital Asset Management (DAM) and marketing automation systems to promote content reusability
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment

Requirements

• Minimum five years of recent B2B copywriting, content marketing, or editorial experience; experience writing about specialized industry topics, regulatory environments, or corporate/technology strategy within professional services or complex matrixed organizations is highly preferred
• Bachelor's degree from an accredited university, preferably in Communications, Journalism, English, Business Administration, Marketing, or a field related to the designated segment
• Proven ability to translate complex technical guidelines, industry frameworks, or strategic topics into clear, executive-friendly business narratives that engage senior leaders and C-Suite buyers
• Proven track record of working successfully with research and thought leadership departments (such as Insights & Intelligence) to bring primary data to life; comfortable operating in a “hub-and-spoke” model, balancing the editorial standards of the central Content Hub with the localized, fast-paced execution demands of the designated Buyer pod
• Hands-on experience with modern marketing technology (Salesforce, Marketo, Eloqua), Digital Asset Management systems, and AI-assisted content tools
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)

Benefits

• comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle
• Available benefits are based on eligibility
• KPMG LLP provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off
• Additionally, each year KPMG publishes a calendar of holidays to be observed during the year depending on your job classification and entity affiliation
• Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work