Own WonderFold's brand voice across social media, community, influencer and UGC, aligning with cross-functional teams to move brand and advocacy metrics.

• Lead influencer, ambassador, and UGC programs to drive brand affinity and performance marketing support.
• Build and manage community engagement and VOC programs to boost retention and advocacy.
• Align with Growth, Trade, International Marketing, Ecommerce & Growth, Creative, and CX to ensure consistent messaging and cross-market execution.
• Develop social media strategies that grow awareness, engagement, and customer connection across key platforms.
• Scale user-generated content initiatives that fuel authentic storytelling and marketing performance.
• Oversee brand campaigns, community activations, ambassador initiatives, contests, and customer engagement programs.
• Partner with Growth Marketing to ensure creator, influencer, and UGC content supports acquisition and conversions.
• Champion VOC by gathering and sharing customer feedback, reviews, sentiment, and market insights.
• Identify customer trends and opportunities to inform marketing, product, and customer experience decisions.
• Manage social listening, moderation, reputation, and engagement across owned and earned channels.

• Strong collaboration with Creative teams to develop social-first content and customer stories.
• Track performance metrics for community, influencer, ambassador, and social programs with optimization recommendations.
• Manage agencies, platforms, and external partners as needed.