Manager, Consumer Marketing & Tenant Relations at NASCAR | Daytona Beach, FL

NASCAR

Manager, Consumer Marketing & Tenant Relations

Daytona Beach, FL (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 2 months ago

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Job Summary

Lead marketing for ONE DAYTONA campus, driving traffic, events, and partnerships while managing visuals and partner programs.

Must-have: 3–5 years in marketing with real estate, retail, or shopping center exposure.
Standout: Hands-on leadership of on-site activations and partner programs.
Standout: Availability for events on nights, weekends, and holidays.

Job Description

Responsibilities

Develop and implement comprehensive marketing strategies that drive consumer traffic, engagement, and sales performance for tenants.
Serve as the primary contact for tenant marketing communication, including coordination of tenant meetings and distribution of marketing updates.
Communicate monthly marketing activities, results, and performance recaps to the Real Estate leadership team.
Oversee all campus visuals, including signage, banners, window displays, and vacant space activations to ensure brand consistency and visual excellence.
Lead the Founding Partner Program, ensuring fulfillment of contractual obligations and maximizing partner exposure through creative activations.
Identify and develop alternative revenue streams through on-site advertising, sponsorships, and partnership opportunities.
Oversee production and placement of signage, promotional materials, and advertising to support property initiatives and events.
Manage campus photography, videography, and drone programs to support marketing, PR, and social media needs.
Cultivate and maintain strategic relationships with key community partners including the Daytona Beach Area Convention and Visitors Bureau, Chamber of Commerce, and Visit Florida.
Represent ONE DAYTONA in the community and manage marketing activities related to local organizations and tourism partners.

NASCAR

Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! About NASCAR The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.

Founded in 1948

Daytona Beach, Florida, US

2.4K employees (458 in marketing)

careers.nascar.com