Responsibilities

• Lead experiential program strategy and delivery: Own launches, customer activations, trade shows, ride-and-drive experiences, and dealer events in support of Model e brand and vehicle priorities.
• Build programs that strengthen brand awareness, support launches, deepen customer engagement, and improve dealer readiness.
• Drive cross-functional execution: Work with cross-functional teams to connect experiences to the broader customer journey across digital, CRM, retail, and in-person touchpoints.
• Help deliver major dealer milestones, including dealer meetings, in-dealer training, and launch readiness events, in partnership with Education & Training and Dealer Relations.
• Manage partners, budgets, and brand standards: Lead agencies, production partners, and external vendors across scope, timelines, budgets, contracts, and performance expectations.
• Manage program budgets and forecasts to support effective resource allocation and delivery against financial targets.
• Maintain consistency across activations, events, and communications with Model e brand standards, product positioning, and regional needs.
• Measure performance and shape future opportunities: Develop measurement plans and success criteria across market selection, event format, consumer engagement, lead capture, dealer handoff, and business impact.
• Analyze where Model e shows up, how consumers engage, and how activations perform against objectives, then translate performance data, market insights, and in-market learnings into clear recommendations that improve event mix, footprint strategy, messaging, staffing approach, and future planning.
• Partner with regional teams to tailor and expand successful programs across markets.

Requirements

• Bachelor's degree.
• 7+ years of experience in marketing, brand, consumer, experiential, partnerships, or event marketing.
• Demonstrated experience leading cross-functional programs from strategy through execution.
• Experience overseeing agencies, vendors, budgets, and timelines in a fast-paced environment.
• Experience working across digital, CRM, social, web, and event channels to support a connected customer journey.
• Strong project management and operational planning skills, including on-site execution.
• Strong written and verbal communication skills.
• Ability to translate customer, market, and performance data into clear marketing actions.
• Experience negotiating contracts and managing third-party service agreements.
• Ability to build measurement frameworks and translate customer, market, and performance data into clear marketing actions and program optimizations.

Preferred

• Experience in automotive, mobility, or other consumer industries with complex retail or dealer networks.
• Master's degree; MBA or equivalent.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.