Manager, Consumer Insights New

San Francisco, CA

$100K/yr – $115K/yrManager6+ years exp

Posted 1 month ago

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Job Summary

Own the research-to-insights engine that lights up marketing and product decisions with consumer truths, measures impact, and guides growth bets across segments, journeys, and campaigns.

  • Research leadership: Run end-to-end studies and synthesize findings into actionable recommendations for brand, product, and campaigns.
  • Insight translation: Turn data into clear, decision-ready inputs on positioning, messaging, and launches.
  • Cross-functional enablement: Ground initiatives with Brand, Product, Innovation, and Commercial teams and tie insights to business KPIs.

Job Description

Responsibilities
  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative
  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making
  • Identify the “so what” behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams
Tatcha logo

Tatcha

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health. Tatcha is grateful to support Room to Read’s mission of world change through education. Every purchase supports education equality through a partnership with the leading nonprofit for children's literacy and girls' education. As of October 2022, Tatcha has funded 7 million days of school for girls in Asia and Africa, and supported the printing and distribution of 155,000 inclusive books for underserved children in the US. In 2019, Tatcha was acquired by Unilever Prestige. A global company based in San Francisco and Tokyo, it is distributed in over 10 countries.

Founded in 2009
San Francisco, California, USA
272 employees (80 in marketing)