Responsibilities

• Position Overview: Manager, Consumer & Brand Insights is responsible for leading the measurement, analysis, and interpretation of brand perception and brand health metrics to inform strategic decision-making and will also support market research efforts to support the marketing team in developing advertising content to meet consumer perception objectives.
• This role owns ongoing brand tracking programs and leverages both syndicated data sources and custom research to deliver clear, actionable insights that strengthen brand equity and guide marketing, communications, and customer strategy.
• Serving as a subject matter expert in brand measurement, this role partners closely with internal and external teams to translate complex data into compelling narratives and recommendations that drive brand growth and customer connection.
• This role is critical in ensuring the organization has a clear, consistent, and actionable understanding of brand performance.
• Brand Health Measurement & Tracking: Own the design, execution, and evolution of ongoing brand health tracking programs, including awareness and consideration metrics
• Brand Health Measurement & Tracking: Ensure consistency, methodological rigor, and trend integrity across longitudinal trackers while evolving metrics to meet changing business needs
• Brand Health Measurement & Tracking: Partner with internal stakeholders to define KPIs, test and learn plans and success metrics tied to brand and business objectives
• Brand Health Measurement & Tracking: Leverage syndicated data sources (e.g., YouGov) to contextualize brand performance within competitive landscape
• Brand Health Measurement & Tracking: Integrate syndicated brand, attitudinal, and behavioral data with custom research and internal performance metrics
• Brand Health Measurement & Tracking: Serve as the internal expert on syndicated data capabilities, limitations, and best practices

Requirements

• Education: Bachelor’s Degree in Marketing, Market Research or Analytic field preferred
• Experience: Minimum of 4-6 years of experience in market research/consumer insights , preferably with experience in the Retail industry or at a market research firm
• Experience in leading & executing both quantitative and qualitative market research projects
• Experience in running complex analysis on survey data including statistical measurement
• Experience in working collaboratively with internal teams and 3rd party vendors/clients
• Skills and Abilities: Solid strategic, analytic and problem solving skills and strong business acumen
• Ability to independently drive forward projects/research
• Excellent communicator
• Passionate about not just sharing data but telling a store through meaningful insights
• Strong understanding of when and how to leverage primary and secondary research as well as retail analytics to address business opportunities

Benefits

• You will enjoy competitive wages, flexible hours, and an associate discount.
• Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance.
• Full-time associates are also eligible for paid time off, paid holidays and a 401(k) plan.