Responsibilities

• Lead Community & Social Strategy: Define and execute Hearthstone's global community, social, and player engagement strategy across owned platforms and channels.
• Lead and Develop the Team: Build, mentor, and lead a high-performing team of Community Managers, Social Managers, and Content Specialists while establishing scalable processes and best practices.
• Own Social Channels & Content: Oversee Hearthstone's global social ecosystem, including channel strategy, editorial planning, platform growth, community engagement, moderation, and social-first content.
• Champion the Voice of the Player: Lead player sentiment, community intelligence, and social listening programs, transforming player insights into actionable recommendations for marketing and game development.
• Build Community & Advocacy Programs: Develop and grow ambassador, creator, fan community, volunteer, and player advocacy programs that strengthen engagement, trust, and long-term loyalty.
• Drive Cross-Functional Alignment: Partner closely with Game Teams, Marketing, PR, CRM, Customer Support, Live Operations, Analytics, Creator, and Regional teams to deliver a unified player experience across launches and live-service initiatives.
• Lead Engagement Across Live Moments: Develop player engagement strategies for product launches, live-service beats, esports, BlizzCon, and other online and in-person community experiences.
• Measure & Optimize Performance: Define KPIs, leverage analytics and social listening, and continuously optimize community health, content performance, engagement, and business impact through data-driven decision making.

Requirements

• A minimum of 8+ years of experience building communities and collaborating with cross functional teams in initiatives.
• Familiarity with Hearthstone through the understanding of game mechanics, community channels, and content creators.
• An understanding of the mobile and CCG gaming market and trends, with the ability to identify and develop new community growth opportunities
• A strong understanding of what communities look for and where they talk and interact with others
• In-depth knowledge of current community and content distribution channels, and the role they play in community and publishing strategy
• Highly organized, proactive self-starter, with demonstrated ability to plan and self-manage concurrent content pipelines and programs
• Ability to think on your feet, multi-task like a champ, and think both strategically and creatively
• Experience working with 3rd party gaming communities and content creators