Description

The Manager of Community Engagement & Recruitment is responsible for building and sustaining a strong, diverse, and mission-aligned volunteer pipeline that meets the needs of youth served by BBBSTC. Through consideration of program needs and geographic considerations, the manager prioritizes alignment with the specific requests and preferences of youth participants seeking mentorship opportunities, while also supporting broader agency goals and priorities. This role is the primary driver of volunteer inquiry generation, relationship-based recruitment, and conversion—ensuring that qualified volunteers are recruited, supported, and matched in a timely and high-quality way.

Working closely with the Director of Community Engagement & Recruitment, this role owns the day-to-day execution of volunteer recruitment strategies and is accountable for pipeline health, including volume, diversity, responsiveness, and experience, and supports design and execution of targeted youth recruitment strategies. Success in this role requires leading the day-to-day operations of community engagement and recruitment by managing resources, aligning cross-team efforts, and translating strategy into effective systems and practices that strengthen the volunteer pipeline and experience.

This position leverages Salesforce to ensure efficient communication, tracking, and follow-up with prospective volunteers and community partners. The role is externally facing—building and stewarding relationships in the community—and internally collaborative, working closely with Programs, Marketing & Communications, Data & Impact, and Development to ensure recruitment efforts are aligned, coordinated, and responsive to youth needs.

Focus Areas:

1. Growth and health of a relationship-centered volunteer enrollment pipeline, with an emphasis on high-touch engagement from first point of contact through enrollment
2. Increased recruitment and retention of high-priority volunteer and youth populations through intentional community presence, relationship-building, and outreach (including tabling, events, and in-community engagement)
3. Improved response times, conversion rates from inquiry to application, and overall volunteer experience through personalized, timely, and consistent communication
4. Strong alignment between volunteer recruitment efforts and program demand through ongoing collaboration and feedback loops with program teams
5. Effective use of data and community insights to inform recruitment strategy, strengthen relationships, and improve outcomes

Job Details

• Location: Hybrid with 2-day per week in office requirement in Minneapolis, MN
• Hiring Salary Range: $52,000 - $62,000, Starting salary will depend on your skills and demonstrated readiness for the role.
• Hours/Day: Monday-Friday, 40 hours a week – with hours that will include flex time in the evening and weekend hours on a regular basis
• Job Type: Full-time, Exempt
• Supervisor: Director of Community Engagement & Recruitment

Essential Job Functions

Volunteer Recruitment &Pipeline Management

• Own and lead volunteer recruitment efforts that generate consistent, high-quality inquiries aligned with program needs, geography, and priority populations.
• Manage the flow of volunteer inquiries through application and enrollment, ensuring timely, high-touch communication through phone, text, and email.
• Build and maintain a relationship-centered recruitment approach, engaging prospective volunteers through regular outreach, follow-up, and personalized communication.
• Remain flexible to pivot efforts toward targeted youth recruitment efforts as needs arise.
• Manage the full recruitment pipeline from inquiry through interview, ensuring timely, proactive communication via phone, text, email, and in-person interactions.
• Build and maintain relationships with prospective volunteers through regular outreach, follow-up calls, and text communication to move individuals through the process with clarity and connection.
• Identify monthly recruitment priorities and focus areas for volunteers and youth, maintaining momentum and accountability toward goals.
• Partner closely with Program teams to ensure smooth transitions from recruitment to matching and ongoing support.
• Collaborate with the Director of Community Engagement & Recruitment to develop and implement annual strategies that increase volunteer participation, improve conversion rates, and increase matches.
• Create and drive strategies that increase recruitment and representation of high priority volunteers, especially male-identying and Black/African American and Hispanic/Latinx communities
• Engage regularly in the community (e.g., tabling, events, outreach) to build awareness, relationships, and a strong recruitment pipeline. 

Volunteer Experience & Customer Service

• Deliver a relationship-centered, high-touch volunteer experience through consistent, personalized engagement across in-person, phone, and text communication.
• Ensure volunteers receive timely responses, clear expectations, and consistent follow-through throughout the recruitment and enrollment process.
• Partner with Marketing & Communications to develop and refresh recruitment materials and messaging for diverse audiences and settings.
• Adapt presentations and messaging to connect with community-based, faith-based, affinity-based, and corporate volunteer audiences.

Community Engagement & Relationship Building

• Serve as a visible representative of BBBSTC in the community, actively building relationships that lead to volunteer interest and enrollment.
• Support ongoing recruitment and engagement activities such as community engagements, Lunch & Learns, and “Mentoring Conversations in Community.”
• Build and steward relationships with community leaders, corporate partners, and grassroots connectors to generate sustained recruitment opportunities.
• Conduct proactive outreach (including in-person engagement) to expand recruitment beyond passive or digital-only strategies.
• Organize and co-facilitate unique recruitment campaigns such as phone-a-thons, specific focused or themed campaigns, and work with BBBSTC ambassadors.

Data, Systems & Continuous Improvement

• Use Salesforce CRM to track volunteer inquiries, communication, progress, and conversion—ensuring accurate, timely, and useful data.
• Leverage data to identify trends, bottlenecks, and opportunities to improve recruitment efficiency and volunteer experience.
• Collaborate with Data & Impact and the Director of Community Engagement & Recruitment to analyze recruitment metrics and progress toward goals.
• Recommend and implement process improvements that reduce friction, increase responsiveness, and improve conversion outcomes.
• Maintain clear documentation of recruitment processes, procedures, and workflows in designated areas.
• Carry out additional responsibilities and special projects as assigned to advance the agency’s mission and strategic goals.

BBBS Mission Alignment

• Maintain knowledge of community needs, resources, and networks
• Communicate professionally with internal and external constituents
• Work collaboratively to achieve results as specified in the strategic plan
• Promote teamwork by overseeing and participating in various teams, including work groups and interdepartmental meetings
• Positively represent BBBS in the larger community
• Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach.
• Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.
• Contribute to the overall success of the agency in order to achieve the BBBS mission
• Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance. 

Requirements

Requirements

While we have identified specific requirements for this role, we acknowledge that not all candidates may possess every requirement listed. We encourage all applicants who believe they possess the necessary skills and experience to apply, regardless of whether they meet each requirement to the fullest extent.

Education and Experience

• Bachelor’s degree in business administration, sales and marketing, or related field. Or equivalent combination in school and experience.
• At least 5 years of relevant experience in recruitment, business, education, sales, or related.
• At least 2 years experience building strong partnerships and relationships with people from diverse, including corporations and community groups/organizations and public speaking and presenting (via live/recorded, in-person and virtual methods).
• Experience working with Salesforce/Database CRM management and Microsoft Suite preferred.
• Must possess a valid driver’s license and current auto insurance coverage or have reliable transportation for meeting work responsibilities and priorities.

Knowledge, Skills and Abilities

• Ability to work a flexible schedule including evenings and weekends, regularly, on-site and out in the community to engage and connect with families, partners, the community, and potential volunteers.
• Strong communicator who can effectively articulate opportunities for engagement to potential participants (including potential volunteers, parenting adults, and youth).
• Strong, persuasive communicator (written and verbal) with the ability to engage and motivate diverse audiences.
• Ability to analyze data and translate findings into improvements.
• Ability to work proactively to solve problems and resolve conflicts with volunteers, partners, and coworkers.
• Strong planning, organizational, and project management skills.
• Adaptability in navigating ambiguity and independently managing multiple projects.
• Strong attention to detail, organization, time management, and prioritization/
• Must be self-motivated and creative to develop new recruitment strategies. 
• Aligned with BBBS’ core values and committed to advancing our mission through mentoring and positive youth development. 

Physical Requirements

This position operates in a hybrid environment that includes office work and frequent presence in community and event settings. The role requires the ability to set up and break down outreach and tabling materials, including lifting, carrying, and transporting items up to approximately 40–50 pounds, with or without reasonable accommodation.

The position also requires extended periods of standing, walking, and engaging with the public at community events, as well as regular use of standard office equipment and technology such as computers, mobile devices, and phones. Reliable transportation is required to travel to community locations throughout the Twin Cities.

About BBBSTC

Big Brothers Big Sisters Twin Cities is the largest and oldest youth mentoring organization in the greater Twin Cities serving Hennepin, Ramsey, Anoka and parts of Dakota and Washington counties. Each year, we match up to 2,600 youth (Littles) and their families with caring adults (Bigs) who volunteer as youth mentors.

We know all youth benefit from having another caring adult in their life as they experience life's opportunities and challenges. Together with our community, we want every young person to have a mentor, be affirmed in who they are, and explore who they want to be.

Mission: Create and support mentoring relationships that ignite the power and promise of youth.

Values: Relationships, Belonging, Youth-Centered, Continuous Learning & Improvement

Benefits

We care deeply about our employees and know holistic support is essential for our staff to carry out the BBBS mission. Our generous employment package includes BBBS-sponsored health & dental insurance, employer-paid short & long-term disability insurance, and life insurance, Health Savings Account (HSA) or Flexible Spending Account (FSA), paid time off accrual & 13 Paid Holidays, and 403(b) retirement plans with employer match.

We recognize the need for flexible scheduling and remote work. Employees are able to work with their supervisors to identify a schedule that works best for both them and the agency. 

Workplace Culture

BBBSTC is a mission-centered, inclusive workplace that strives to create a space where our 60+ employee's unique talents, learning styles and lived experiences are valued. We pride ourselves on our flexible scheduling and hybrid workspace. Creating an engaging work environment is an essential part of our culture. We uphold this commitment through staff surveys, stay interviews, professional development, and quarterly trainings. In addition, we hold monthly all staff meetings and gatherings, and provide the opportunity to join affinity groups (BIPOC, LGBTQIA+, Mental Health), and agency committees (VIA, Engagement & Connection, and Building & Safety).

Our Hiring Process

Our People & Culture team is committed to a person-first centered approach to our hiring process. We believe in a respectful experience for all parties involved. Candidates can apply online via this link: BBBS Careers. Include a cover letter and resume. For all positions, our hiring process includes a Zoom screen and in-person panel interviews, reference and background checks for final candidates. All staff are required to be fingerprinted through the Bureau of Criminal Apprehension (BCA) within the first week of employment. 

Persons of color, women, members of the LGBTQ community, veterans, and individuals with disabilities are strongly encouraged to apply. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources team at careers@bigstwincities.org. At this time, we are unable to provide company sponsored visas and are only considering candidates who are eligible to work in the United States. 

The above statements are not intended to encompass all functions and qualifications of the position. Rather, they are intended to provide a general framework of the requirements of the position. Employees may be required to perform other functions not specifically addressed in this job description.

P.S. Please take the necessary steps to allow and list the BBBSTC (@bigstwincities.org) and Paylocity (@paylocity.com) domains so that you receive all emails related to your application process. Also, please make sure to check your spam folder as emails from BBBSTC and/or Paylocity can be marked as spam.