Responsibilities

• Earned Media Strategy: Plan PR & Launch strategies for global campaigns, seasonal collections, etc. Create PR Calendar and collaborate with international agencies and teams. Responsible for press releases, alerts and pitches. Establish and maintain strong relationships with editorial figures in fashion, lifestyle, entertainment, and trade and consumer sectors in traditional media, social-first media, newsletters, and emerging platforms. Serve as the main contact for all inquiries.
• VIP Partnerships & Placements: Maintain and expand robust celebrity placement strategy to increase brand awareness; establish partnerships with Talent and Stylists for red carpet appearances, music tours, press tours, etc.; oversee in-house execution of all placements and track results.
• Influencer Partnerships & Placements: Support highly-curated creator/influencer placement strategy for both awareness and conversion tactics; oversee in-house execution of all placements and track results.
• Internal & Executive Communications: Communicate daily news briefings, support executive communication requests.
• Tracking: Oversee media monitoring, daily coverage tracking, and compile monthly reports. Leverage analytical tools to track earned media results, such as Fashion Monitor, Influencer Intelligence, PR Newswire, Hootsuite & Launchmetrics.
• Events: Spearhead project management of key brand events, such as showroom presentations, partner dinners, brand parties and Milan Fashion Week presentations.
• Budgeting: Manage PR-related invoicing, expense tracking and budget management.
• Brand Representative: Act as brand ambassador, communication Stuart Weitzman’s rich heritage, craftsmanship and values to VIPs and stakeholders.
• (Additional responsibilities trimmed to fit 10 bullets limit)