Manager, Communications and Marketing

New York City, NY (On-site)

$72K/yr – $80K/yrManager2+ years expPart time

Posted 4 hrs ago

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Job Summary

Own and drive NYG&B communications across email, eNews, website, and social media, while coordinating with programs and grants teams to source compelling content and align with major strategic plans.

  • Lead multi-channel campaigns from planning through reporting
  • Collaborate with Programs and Grants to source and adapt content

Job Description

Responsibilities

  • Email Marketing: Plan and execute email marketing campaigns to support membership, programs, and fundraising goals.
  • eNews: Produce and distribute the biweekly eNews, coordinating content from across the organization.
  • Website: Maintain and update website content, ensuring accuracy and alignment with current programming and campaigns.
  • Social Media: Manage a modern, engaged presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn — incorporating video and current trends to grow base audience.
  • Measurement: Track performance across email, eNews, website, and social channels; report results to inform strategy.
  • Cross-Team Collaboration: Work with the Programs Manager and Grants Contractor to source content from events, programs, and existing video assets.
  • Strategic Plan Alignment: Execute communications tasks tied to the four strategic plans (Digitize New York, New Netherland Settlers, Scholar in Residence, Advancement) as directed by the Vice President, Advancement and Membership.

Requirements

  • 2–4 years of marketing/communications experience, nonprofit preferred
  • Proficiency with email marketing platforms and social media management/scheduling tools
  • Hands-on experience creating and posting video and visual content (short-form video for TikTok/Instagram Reels/YouTube Shorts, graphics, photo editing) — not just scheduling, but producing the content itself
  • Demonstrated social media engagement skills — responding to comments/messages, building community, identifying trends, and adapting content to platform-specific audiences
  • Strong writing skills; comfort with basic website CMS editing
  • Basic video editing software proficiency (e.g., CapCut, Adobe Premiere/Rush, Canva Video)

Preferred

  • Interest in genealogy, history, or archives helpful but not required
New York Genealogical and Biographical Society logo

New York Genealogical and Biographical Society

5.0 Glassdoor

The New York Genealogical and Biographical Society (NYG&B) was founded in 1869 and is the most authoritative source for research on New York families and families with New York connections. A membership organization that assists people to advance their own research in a rapidly changing field, the NYG&B focuses on three areas of endeavor.Publications: It publishes two essential quarterlies, The Record, a peer-reviewed scholarly journal of great distinction, in continuous publication since 1870, and the New York Researcher, which features instructive articles on genealogical research techniques and resources. Long a publisher of books, the NYG&B’s monumental, 856-page New York Family History Research Guide and Gazetteer is the first and only comprehensive guide of its kind. Released in January 2015 it is already in its second printing.Educational Programming: The NYG&B sponsors lectures on New York topics at its own headquarters, at the New York Public Library, and at national conferences; it is the co-founder of the New York State Family History Conference, which presents nationally known speakers and attracts an audience of 600 participants from across the United States and Canada; it leads guided research tours of repositories in the greater New York City area and Albany; and it maintains an integrated calendar of programs offered through the New York Family History School, a consortium of organizations in New York’s genealogical community.Online Resources: NYG&B members have remote access to the NYG&B eLibrary collections, hosted by findmypast.com, including the full run of The Record and the New York Researcher and other digitized NYG&B collections. The NYG&B website, NewYorkFamilyHistory.org offers members other exclusive resources, including recorded programs. The NYG&B’s blog, NewYorkFamilyHistory.wordpress.com, gathers timely news items, program announcements, and New York research tips.

New York, New York, USA
25 employees (7 in marketing)
1% recommend to a friend

Traffic Signals

Monthly Visitors
50.7K
Monthly Google Ads Budget
$859
Traffic Source Mix
Search
45.4%
Direct
48%
Referral
4.3%
Social
2%
Paid
0.2%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
6 (24% of company)
Marketing Roles Posted (Last 30 Days)
1