Manager, Commercial Marketing,

Responsibilities

• Developing and executing downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.
• Creating sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection-handling resources, competitive materials, and training content.
• Partnering with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.
• Leading campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.
• Developing clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.
• Conducting downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer-facing teams.
• Translating customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.
• Monitoring competitors, market dynamics, customer needs, healthcare technology developments, and industry trends; convert insights into field guidance and marketing recommendations.
• Ensuring marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required; MBA or relevant advanced degree preferred.
• Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.
• Demonstrated experience in downstream, commercial, product, or integrated marketing.
• Experience developing sales enablement, campaigns, messaging, customer-facing content, product launches, or related commercial programs.
• Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.
• Excellent written, verbal, presentation, project management, and organizational skills.
• Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.
• Demonstrated ability to collaborate and influence across a complex, cross-functional organization.
• Ability to travel up to ~30% of the time.

Preferred

• MBA or relevant advanced degree preferred.

Benefits

• US Benefits At Baxter (except For Puerto Rico)
• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles.
• Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.