Manager, Commercial Activation

Framingham, MA (On-site)

$96K/yr – $138K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own activation across a multi-channel SKU portfolio and turn activation data into actions for pricing, placement and content.

  • Activation: Own end-to-end activation for a portfolio of SKUs, including new launches and in-market assortment.
  • Measurement & Insights: Translate data (sales, pricing, channel performance) into actionable opportunities and monitor KPIs.
  • Cross-functional Leadership: Drive alignment with Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO, while mentoring teammates.

Job Description

Responsibilities
  • Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
  • Ensure products are properly set up and optimized across digital, retail, and program environments
  • Identify and resolve activation gaps impacting pricing, placement, readiness, and content
  • Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
  • Partner with execution teams to ensure activation plans are delivered consistently
  • Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
  • Monitor key activation KPIs and ensure follow-through on improvements
  • Translate data into clear, actionable insights to support business decisions
  • Contribute to reporting improvements and enhanced data visibility
  • Lead or influence cross-functional initiatives and mentor less experienced team members
Requirements
  • Bachelor’s degree in Business, Marketing, Merchandising, Analytics, or related work experience
  • 7+ years of experience in merchandising, marketing, commercial activation, or related roles
Preferred
  • Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
  • Experience working with SKU-level sales, pricing, or channel performance data
  • Experience supporting go-to-market or product performance initiatives
  • Exposure to Private Brands or CPG environments
Benefits
  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Staples Inc. logo

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986
Framingham, Massachusetts, USA
33K employees (2,692 in marketing)

Traffic Signals

Monthly Visitors
12.1M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
42.3%
Direct
50.8%
Referral
5.1%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~32.6K

Marketing Team

Marketing Team Size
1,470 (5% of company)
Median Career Experience
18 years
Median Tenure
16.6 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$7M
Last Raise
$7M
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $7M
  • Nov 1999
    Post IPO Equity

Recent News