Manager, Commerce Programmatic at WPP Media | New York, USA | $60K/yr – $140K/yr

WPP Media

Manager, Commerce Programmatic

New York, USA (Hybrid)

$60K/yr – $140K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Drive programmatic retail media activations across multi-network campaigns and lead a small team to optimize performance.

Own programmatic activations across Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Must-have: 3+ years in biddable performance media or retail programmatic execution.
Standout: Leads team development and partners with key retail networks to maximize investments.

Job Description

Responsibilities

The Manager, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations.
Lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys.
Focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys.
Connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
Support the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts.
An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Manage a team of direct reports and their career development.
Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
Strong drive to understand the retail landscape and latest trends in commerce media.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Preferred

Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta., etc.).
A self-starter attitude that thrives in a fast-paced environment.

Benefits

competitive medical, group retirement plans, vision, and dental insurance
significant paid time off
preferential partner discounts
employee mental health awareness days
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com