Manager, Commerce Media

Responsibilities

• Support the development and execution framework of innovative commerce media plans across our internal groups and with our clients.
• In support of integrated media planners, aid in the development of overall client strategy as it relates to commerce media channels such as Retailer Media Networks and e-commerce sponsored product search, on and off-site retail media, instore media and more.
• Continue to advance knowledge of available commerce media channels from offline to online and the role they play in achieving client objectives
• Demonstrate a strong working knowledge of e-commerce platforms (Amazon, Kroger, Walmart, Albertsons, Instacart, etc.) and activation platforms (Pacvue) as well as Retailer Media Networks (Walmart Connect, Roundel, etc.)
• Contribute to the development and maintenance of the relationships with e-commerce platform partners and vetting new potential partners as the industry landscape evolves to ensure best-in-class roster of tools, platforms, and partners.
• Contribute to the relationship development with RMN and other commerce media partner reps.
• Demonstrates leadership in the e-commerce space by staying on top of the rapidly changing landscape (retail direct buying opportunities as well as 3rd party solutions).
• Contribute to the further development and differentiation of our e-commerce offering, including our Point of Difference, our overall strategic approach, our optimization model, pricing model, future growth opportunities, etc.
• Develop media activations and strategies that balance creativity, innovation, and performance.
• Develop insights and actions that demonstrate a thorough understanding of the client’s goals, platform capabilities, and results.

Requirements

• Bachelor’s degree from an accredited four-year college or university preferred
• 5+ years in Digital Marketing, commerce media, or e-commerce media preferred
• 5+ years working in biddable media platforms such as Google, Meta, RMN, Pacvue, or DSP, etc
• Experience building best-in-class biddable media plans
• Experience building and managing e-commerce campaigns
• Experience writing and selling in proposals/plans for marketing efforts
• Preferred experience within the CPG vertical
• Experience with Shopper/Commerce Marketing

Benefits

• Hybrid Work Environment
• Medical, Dental & Vision Benefits
• 401K Contributions
• Flexible PTO Policy & Generous Holiday Schedule
• Rewards & Recognition Program
• Bonus Eligibility
• Summer Hours
• Parental Leave