Responsibilities

• Increase Gordon Brothers’ market penetration across business lines by developing and driving marketing tactics that support business development efforts.
• Develop and implement channel marketing strategies aligned with business and sales strategy that drive brand awareness of individual business lines within the markets they serve.
• Develop and execute deal marketing campaigns, including PR, print and online advertising, email, social media and website updates.
• Build and maintain strong relationships with business stakeholders and channel partners.
• Monitor and report on the effectiveness of marketing programs, analyzing market trends and channel performance to inform marketing strategies, optimize marketing efforts and drive revenue growth.
• Implement engagement programs across email and social platforms to increase brand awareness for Gordon Brothers and our services, elevate the profile of our experts and engage our clients and partners.
• Oversee creation of effective thought leadership and content including planning, writing, and executing across multiple formats: Written, visual, digital and video; Print and digital advertising; Pitch documents, case studies and marketing collateral; Email, direct mail and newsletters; Social media; Speaking engagements and byline articles
• Work closely with the other members of the marketing team on all creative and branding initiatives to ensure consistent messaging across all channels.