Responsibilities

• Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Requirements

• Bachelor’s degree in marketing, business, communications or equivalent experience
• Eight years of marketing communications, digital marketing, or project management experience
• Three years of marketing experience in financial services or a related industry
• Thorough understanding of traditional and digital platforms
• Experience managing projects/processes
• Broad experience developing and executing digital campaigns and complex projects
• Technical acumen to design campaigns that optimize the use of marketing platforms
• Analytical and decision-making skills to identify and prioritize critical issues
• Creative thinker
• Excellent communication and relationship building skills

Preferred

• Team lead/supervisory experience
• Intermediary or institutional experience
• Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
• Experience in change management
• FINRA Series 7 (for roles supporting mutual funds)