Director, Brand Insights - Rare Neurology
Otsuka Pharmaceutical Co., Ltd.
USA (Remote)
$186K/yr - $279K/yrIn-houseFull-timeDirector/executive10+ years exp.
1 day ago
Manager, Category & Shopper Insights (Home Care)
Princeton, NJ (Hybrid)
$111K/yr – $158K/yrSenior Level8+ years expFull time
Posted 3 weeks ago
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Job Summary
Own category and shopper insights to shape growth opportunities for top customers, turning data into actions across marketing and sales while leveraging Circana, Nielsen and POS tools to drive distribution and shelf share.
- Category & Shopper Insights: translate data into actionable plans for Top 10 customers and line reviews.
- Tooling & Execution: leverage Circana, Nielsen/Circana, loyalty card data, POS and shopper panels to inform strategy and opportunities.
- Growth & Distribution: identify opportunities to increase distribution share and shelf presence with cross-functional teams.
Job Description
Responsibilities
- Proactively develops collaborative relationships with our cross-functional teams to be viewed as a trusted resource for category insights and objective growth opportunities
- Proactively builds insights to help educate and influence marketing and sales strategy at an internal organizational level
- Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers
- Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings
- Monitor competitive activity and recommend solutions to meet/counter competitive threats to business
- Leads comprehensive understanding of POG/Merchandising insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives
- Advanced utilization of Tools and Insights to Enable Execution: Custom research, Circana and customer POS, Loyalty Card, Panel, Shopper Insights, Assortment, and POG tools to deliver unique insights
- Creation of Category Platforms
- Activation of Category Platforms by Top 10 Customers
- Category share growth selling stories and customer line-review support
Church & Dwight Co.
Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, BatisteTM, OxiCleanTM, TrojanTM, XTRATM, NairTM, First ResponseTM, SpinbrushTM, OrajelTM, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together.Bring your determination:We’ll give you the space to own your success and do work you didn’t know was possible.Bring your team spirit:We’ll offer you an open-minded and low-ego environment.Bring your courage:We’ll help you make a tangible impact on the business.
