Responsibilities

• Develop and implement global 5-year strategic marketing roadmaps that aligns with division’s global business strategies.
• Lead in-depth research on divisional categories to understand market dynamics, customer needs, and competitive landscapes, and communicate customer engagement strategies to commercial and GTM teams.
• Develop and execute strategies to effectively segment the market and establish buyer insights to define market size and capture opportunities within the categories.
• Create and implement comprehensive category marketing strategies and GTM strategies that align with divisional goals and target customer personas.
• Create detailed business plans to support the introduction of new products within the categories.
• Lead team efforts in developing Customer Requirements Documentation (CRD).
• Identify opportunities for inorganic growth and adjacencies within the categories.
• Lead the execution and analysis of VOC insights to inform marketing strategies and develop market segmentation to define the buyer journey map for target personas.
• Analyze VOC data to understand the customer's needs, preferences and pain points, and incorporate insights into marketing strategies.
• Develop compelling value propositions that resonate with target customers and address their specific needs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or equivalent advanced degree is preferred.
• 7+ years of experience in marketing, with a focus on category-specific strategies and market development.
• Excellent leadership skills; 2+ years of team leadership experience preferred.
• Proven track record in market research, GTM strategy development, and pricing strategy creation.
• Strong analytical skills with the ability to interpret VOC insights, market pricing data, and product forecasts.
• Excellent communication and presentation skills, with experience reporting to senior leadership.
• Ability to identify and evaluate opportunities for inorganic growth and strategic adjacencies.
• Ability to travel approximately 25% of time, both domestic and international.

Preferred

• Semiconduct industry experience and knowledge.

Benefits

• Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.