Manager, Campaign Strategy & Management at Brother USA | Bridgewater, NJ | $110K/yr – $130K/yr

Manager, Campaign Strategy & Management

Bridgewater, NJ (Hybrid)

$110K/yr – $130K/yrManager7+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end campaign cadence: translate product roadmaps into audience‑ready lifecycles, orchestrate cross‑team execution, and surface learnings to optimize spend and outcomes.

Campaign orchestration: coordinate multi‑channel activation against messaging frameworks and timelines.
Delivery governance: track spend, identify variances, and escalate risks to protect investment.
Insights to action: translate execution learnings into future planning within established frameworks.

Job Description

Translate approved campaign strategies, frameworks, and playbooks into detailed execution plans across assigned initiatives
Manage and coordinate campaign activities across internal teams and external partners to ensure aligned, on‑time delivery
Apply documented campaign processes and standards, supporting consistency and adherence across teams
Maintain visibility into campaign spend against approved plans, assessing execution‑level performance and surfacing risks, optimizations, or variances to support investment and optimization decisions
Oversee multi‑channel campaign execution to ensure delivery aligns with approved messaging frameworks and channel plans
Monitor in‑market execution against approved plans and timelines, identifying execution or spend variances and escalating risks to team leadership or appropriate owners as needed
Lead the execution of campaign plans that translate approved product roadmaps, launches, and lifecycle priorities into defined audiences, use cases, and lifecycle stages
Ensure execution reflects approved messaging, positioning, and experience intent
Track campaign performance against defined key performance indicators (KPIs) and summarizes results, trends, and execution‑level observations
Document execution learnings, identify improvement opportunities, and translate insights into actionable inputs that inform future campaign planning and execution within established frameworks
Analyze and prepare execution‑level insights and updates to support regularly scheduled performance reviews and stakeholder communications
Serve as a primary point of coordination for assigned campaigns, ensuring clarity on timelines, deliverables, and interdependencies
Develop status updates and performance summaries to support stakeholder communications led by the Senior Manager

Brother USA

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Founded in 1954

Bridgewater, New Jersey, USA

2.1K employees (237 in marketing)

careers.brother.com