Manager, Campaign Analytics

New York City, NY (Hybrid)

$149K/yr – $186K/yrManager3+ years expFull time

Posted 12 days ago

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Job Summary

Own end-to-end analytics for campaign generosity, delivering executive-level reporting, insights, and actionable recommendations, while collaborating with Generosity Data Science and stakeholders to optimize performance and experimentation; responsibly leverage AI and manage project timelines.

  • Lead cross-functional analyses to identify opportunities and hypotheses
  • Partner with Generosity Data Science to measure effectiveness and communicate results

Job Description

Responsibilities

  • Deliver Executive-level reporting that serves as the single source of truth for campaign performance and generosity spend, providing stakeholders with clear visibility into results
  • Through exploratory analysis, subject matter expertise and innovative thinking, identify opportunities and propose hypotheses to optimize campaign performance
  • Generate insights and recommendations for cross-functional partners that maximize the value delivered through customer promotions
  • Develop a deep understanding of how we distribute generosity, both strategically and operationally, and how we experiment to advance our understanding of the impact of our generosity spend
  • Act as a thought partner and collaborate closely with Generosity Data Science and other teams to evolve how we measure, assess and communicate the effectiveness of generosity spend
  • Deepen understanding of customer behavior, efficiency of promotions, and the key drivers of campaign performance
  • Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases and limitations
  • Leverage AI to accelerate and enhance your work, taking care to ensure high integrity, managing AI risk of error, and maintaining excellent understanding of AI output to avoid blind trust.
  • Plan and manage project timelines with precision, ensuring detailed accuracy and consistent coordination with key Stakeholders
  • Collaborate with key stakeholders to effectively identify areas for improvement, and support their strategic objectives

Requirements

  • Minimum of 3+ years of previous Analytics Experience
  • Expert in SQL and comprehensive experience of manipulating large datasets in Microsoft Excel
  • Strong data driven storytelling and data visualization skills
  • Advanced knowledge of at least one data visualization tool (Tableau would be a plus)
  • Strong knowledge of at least one statistical or programming language a plus, ideally Python
  • Undergraduate degree in a numerate or technical discipline or equivalent professional experience
  • Knowledge of sports is a plus
  • Interest or experience in the Sports betting industry is an advantage

Benefits

  • We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
  • We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.
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FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009
New York, NY, US
3.9K employees (498 in marketing)
72% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
78.1K
Traffic Source Mix
Search
36.5%
Direct
51.7%
Referral
6.8%
Social
4.5%
Paid
0.3%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
307 (8% of company)
Median Career Experience
9 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$416.2M
Last Raise
$55M
Series E, 9 years ago

Funding History

  • Sep 2017
    Series E
  • Sep 2016
    Convertible Note • $55M
  • Jul 2015
    Series E • $275M

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