Manager Branding & Marketing at NEW JERSEY TURNPIKE AUTHORITY | Woodbridge, NJ | $90K/yr – $138K/yr

NEW JERSEY TURNPIKE AUTHORITY

Manager Branding & Marketing

Woodbridge, NJ (On-site)

$90K/yr – $138K/yrManager7+ years expFull time

Posted 2 months ago

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Job Summary

Own branding and communications across the Authority, shaping campaigns, public outreach, and media relations to improve traveler experience and stakeholder engagement.

Branding and Campaign Leadership: Develop and execute campaigns supporting programs, roadway initiatives, safety, and events.
Community Engagement: Drive commuter advocacy and relationships with riders, communities, and officials.
Cross-Functional Collaboration: Align messaging with engineering/operations and external partners to advance organizational goals.

Job Description

Manage and oversee Authority-wide marketing, branding, public outreach, and commuter engagement initiatives.
Develop and implement strategic branding, marketing and communication campaigns supporting Authority programs, roadway initiatives, customer experience improvements, safety initiatives, and special events.
Analyze travel experience, customer engagement, and communication practices utilized by other transportation agencies, toll authorities, and public sector organizations to identify innovative strategies and best practices.
Lead community engagement and commuter advocacy efforts designed to strengthen relationships with roadway users, local communities, stakeholders, and public officials.
Oversee development of branding materials, marketing collateral, social media messaging, promotional content and outreach campaigns consistent with Authority objectives and branding strategies.
Coordinate public awareness initiatives related to construction projects, operational changes, traffic impacts, service improvements and Authority initiatives.
Monitor commuter feedback, branding effectiveness, and transportation trends to evaluate effectiveness of outreach and marketing efforts, and recommend enhancements to the Director, Community and Government Relations.
Collaborate with engineering and operations departments as well as others to support communication strategies and outreach initiatives that promote organizational goals and operational effectiveness.
Support media relations initiatives and assist with the development of press materials, communication responses and public-facing messaging.
Develop and maintain relationships with governmental agencies, community organizations, advocacy groups, media representatives and external stakeholders.

Bachelor’s Degree from an accredited college or university preferably in Marketing, Communications, Public Relations, Business Administration or related field.
Minimum of seven (7) to ten (10) years of progressive experience in marketing, branding, public outreach, strategic communications, community affairs or related field.
Demonstrated experience developing and managing branding initiatives, marketing campaigns, branding initiatives, public engagement efforts and strategic communication programs.
Strong understanding of digital marketing, social media engagement, public communications and customer outreach strategies.
Strong analytical and organizational skills with the ability to evaluate marketing effectiveness, commuter engagement trends and customer experience initiatives.
Exceptional written and verbal communication skills with the ability to prepare executive correspondence, reports, presentations, and public-facing materials.
Ability to manage multiple priorities, projects, vendors, and stakeholder relationships effectively.
Proficiency in Microsoft Office Suite and familiarity with digital marketing and communication platforms.
Must possess valid New Jersey driving license.

This position is eligible for flex time hours upon meeting the requirements outlined in the Authority’s policy and at the Authority’s ultimate discretion.
Additionally, this position is eligible for telework upon meeting the requirements outlined in the Authority’s policy, such as performance expectations and applicable waiting periods, and at the Authority’s ultimate discretion.
Flex time and Telework is not guaranteed.
The NJTA is an equal opportunity employer.

NEW JERSEY TURNPIKE AUTHORITY

The New Jersey Turnpike Authority maintains and operates two of the most traveled roads in the United States - the Garden State Parkway and the New Jersey Turnpike. These roads provide a critical link in the transportation system of the Northeast.

Founded in 1949

Woodbridge, New Jersey, USA

573 employees

njta.com