Responsibilities

• Develop and implement impactful marketing campaigns that resonate with target audiences to drive traffic and sales at our properties and partner activations
• Ideate, pitch, integrate, support and/or execute Caruso Signature loyalty benefits and exclusive experiences to impactful brand partnership events and activations
• Set marketing goals, track campaign effectiveness, and provide detailed performance recaps with actionable insights
• Contribute to the execution of brand partnership events and activations alongside the Events team, ensuring smooth delivery from concept to completion
• Work closely with cross-functional teams across Marketing, Creative, Digital, PR, and Leasing to effectively promote offerings through diverse channels (digital, print, OOH)
• Manage creative requests for timely promotion of marketing events and offers and oversee property signage including window graphics and out-of-home advertising
• Support or lead the development of new brand partnerships across the portfolio
• Track participation in events, loyalty program, seasonal campaigns, and retail holidays
• Maintain marketing budgets, process invoices, and attend property team meetings
• Support Marketing, Brand Partnerships, Events and Activations across portfolio

Requirements

• Bachelor’s degree with 5+ years of experience, preferably in a marketing/advertising agency with Fortune 500 consumer brand clients
• Strong multi-tasking ability and calm demeanor in high-pressure situations
• Excellent written and verbal communication skills
• Positive attitude, eagerness to learn, and a strong work ethic
• Analytical mindset with the ability to interpret data and derive actionable insights
• Self-motivated and capable of managing multiple projects in a fast-paced environment
• Proficient in budgeting and managing project finances efficiently
• Expertise in Word, Excel, PowerPoint, Adobe Acrobat, Photoshop and InDesign; experience with Canva, Figma and Digideck is a plus
• Understanding of print media processes
• Understanding of digital, influencer, and social media marketing strategies; knowledge of the Los Angeles market and trends is a plus

Preferred

• Canva, Figma and Digideck experience is a plus
• Familiar with fashion, retail industry, and pop-culture trends; knowledge of the Los Angeles market and trends is advantageous
• Understanding of digital, influencer, and social media marketing strategies; knowledge of the Los Angeles market and trends is a plus