Manager, Brand Marketing—Mizani & L’Oreal Technique US

Responsibilities

• Drive and synthesize category and consumer research, market trends and competitive benchmarks to inform Mizani and L’Oreal Technique product strategies.
• Elevate risks and opportunities across the business to senior leadership
• Collaborate with local and SalonCentric sales and retailer partners to drive business strategies
• Drive promo sales strategy in partnership with KAM for SalonCentric, implementing any learnings from performance measurement
• Work closely with Visual Merchandising and creative partners to execute merchandising updates on a regular basis
• Own end-to-end "Go-to-Market" process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, impactful and ambitious plans to life
• Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
• Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
• Work with A&I and global teams to create brand content and execute localized A&I campaigns
• Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field
• 5+ years marketing experience, preferably within the prestige beauty space or Consumer Packaged Goods (CPG). A hair category expertise in the US would be a plus.
• Strategic thinker and effective communicator at all levels of the organization
• Ownership and entrepreneurial spirit
• Great interpersonal and presentation skills, with the ability to debate and influence stakeholders at all levels, while fostering teamwork
• Expert-level ability to interpret complex quantitative data and translate into business strategies - including strong financial acumen (sales forecasting, etc) and proven successful experience with budgeting and P&L management
• Ability to travel domestically periodically (15%)