Responsibilities

• The Brand Marketing Manager is a responsible for executing plans and developing content to elevate Sesame Street’s reach, relevance and revenue. They will support program, distribution, and partner-related needs, including marketing campaign and asset development, franchise planning, media integrations and overall brand management. They will also actively support marketing production needs, pre through post-production.

Requirements

• Support Media Integrations (collaborative productions for key moments in sports, pop culture, music etc.) – including budgeting, scheduling, coordinating travel and talent logistics, and script reviews
• Manage launch campaign materials for base brand Sesame Street, specials, and spin-offs for multiple distribution partners such as Netflix and PBS Kids
• Work closely with Production and Brand Creative to develop branding and creative assets such as title treatments and key art.
• Manage roll out calendar for owned, earned, paid and partner marketing campaign/launches
• Support review of licensed product and marketing materials
• Manage on-going franchise calendar
• Support creation of trade show materials, sales collateral and presentations and marketing sizzles
• Manage and oversee marketing asset library, including presentations, videos, raw video footage, and phot
• Support creative concept development for marketing and social campaigns, including celebrity driven scripts, integrations and parody content.
• Leverage research and data to support marketing strategies that will engage kids and families

Preferred

• Bachelor’s degree or equivalent work experience
• Minimum of 5 years of marketing experience; expertise in production and/or media a plus
• Ability to handle multiple tasks simultaneously and prioritize deadlines
• Excellent verbal, communication, and organizational skills
• Expertise in applicable applications and tools such as Microsoft Office and project management software. Expert skills in PowerPoint