Responsibilities

• The Manager, Brand Strategy (Family) will help bring global Family strategy to life through strong integrated planning, asset development, and market-ready execution.
• This role partners closely with the Partnerships team and supports the Director and Senior Manager on priority initiatives—ensuring campaigns are cohesive, on-brief and built for markets to leverage effectively.
• Support the new Family Strategy and Future of Play
• Lead development of the integrated marketing communications (IMC) approach for global Family campaigns, helping connect channel roles, messaging and assets into one cohesive plan.
• Produce and coordinate core global campaign assets, partnering with internal teams and agencies to ensure deliverables are on time, on brand and easy for markets to adopt.
• Work closely with the Partnerships team to manage partner relationships through campaign development—driving alignment, surfacing opportunities, and ensuring partner needs are reflected in plans.
• Support the Director and Senior Manager on key strategic projects (e.g., Family hospitality, McCafé implementation and other priority initiatives), contributing to analysis, briefs, recommendations and market updates.
• Bring rigor to the process by managing timelines, inputs and decision points, and by synthesizing feedback into clear next steps that keep teams moving.

Requirements

• You have experience in brand strategy, integrated marketing, and/or campaign development
• You can build integrated plans and translate strategy into clear campaign guidance and assets that teams can use
• You are curious and is comfortable with conceptual thinking
• You’re comfortable coordinating multiple stakeholders (markets, agencies and cross-functional partners) and keeping projects moving against timelines
• You’re detail-oriented and organized, with strong project management skills and a high bar for quality
• You bring strong communication skills—able to write clear briefs, synthesize feedback, and create simple narratives

Preferred

• •IMC planning and campaign integration
• •Asset development
• •Cross-functional collaboration (Partnerships, markets, agencies)
• •Project management and operational excellence
• •Clear writing, briefing and stakeholder communication
• •Problem solving and follow-through

Benefits

• Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance; a 401(k) plan; adoption assistance program; educational assistance program; flexible ways of working; and time off policies (including sick leave, parental leave, and vacation/PTO).
• McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com . Reasonable accommodations will be determined on a case-by-case basis.