Manager, Brand Marketing LA/West - Jordan NA

Responsibilities

• If this is you, you’ll be in charge of leading the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities.
• This will entail creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and maximize engagement.
• A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.

Requirements

• BA/BS Degree, will accept any suitable combination of education and experience, and training
• 5+ years of work experience in digital/online marketing or related field
• Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
• Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
• Outstanding leadership skills to influence functional teams and large cross-functional projects
• Excellent written and verbal communication skills, including presentations
• Strong analytical skills and comfort leveraging art and science to inform plans and decision making
• Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions
• Experience working in Agile processes, a plus
• Preferred:

Preferred

• Experience leading brand campaigns targeting the performance consumer.
• Experience working in sport / basketball category.
• Experience working in highly matrixed, complex organizations.