Responsibilities

• Lead the translation of consumer, category, customer, and competitive insights into integrated brand and product strategies that inform innovation, communications, activation, and portfolio priorities.
• Synthesize consumer learning, business performance, and marketplace data into actionable recommendations that shape brand-building decisions and strengthen consumer engagement across touchpoints.
• Guide cross-functional teams in applying insights to develop integrated strategies across innovation, product experience, communications, media, and commercial activation.
• Leverage performance data, consumer learning, and marketplace signals to identify optimization opportunities and improve brand experiences, communications effectiveness, and business outcomes.
• Lead integrated brand, product, and innovation deliverables aligned to approved strategy, ensuring consistency across communications, product experience, and consumer touchpoints.
• Own the development and rollout of brand fundamentals, innovation initiatives, communications plans, and commercialization strategies that strengthen brand equity and consumer engagement.
• Lead new item launch plans across product, communications, and commercial channels, coordinating cross-functional inputs and deliverables to ensure launch readiness and seamless activation.
• Own execution timelines, key milestones, and deployment of launch content, activation materials, and sell-in tools throughout the I2L lifecycle.
• Ensure execution reflects approved brand positioning, product claims, messaging, and consumer experience while delivering assets and initiatives that bring the brand strategy to life in market.
• Partner across cross-functional teams to translate strategy into execution, driving excellence across innovation, launch, and activation initiatives from concept through commercialization.

Requirements

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred.
• In-depth knowledge of brand building management principles and practices.
• Strong negotiation, agency management, and relationship-building skills.
• Strong research and strategic analysis skills.
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
• Strong problem-solving and decision-making skills, with the ability to translate ambiguity into clear recommendations and action plans.
• Excellent communication (both verbal and written) and interpersonal skills.
• Strong financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.