Manager, Brand Marketing Communications

Responsibilities

• Integrated Communications Planning: Lead the development and execution of integrated communications plans across paid, owned, digital and ecommerce channels. Ensure communications strategies align with brand objectives, target audiences and business priorities.
• Brand Strategy : Leverage consumer insights, market trends and competitive intelligence to inform communications, messaging and campaign development.
• Creative Development : Manage creative development from brief to launch, leading agencies and cross-functional teams to deliver effective communications across channels.
• Media Strategy and Planning : Partner with the Media team to develop briefs and align messaging and audience targeting priorities. Ensure brand objectives are effectively translated into media plans, channel strategies and campaign execution.
• Social and Digital Communications : Develop and execute integrated social and digital communications plans, applying knowledge of platform capabilities, audience behaviors and content best practices across digital channels, including Meta, TikTok, YouTube, Reddit and emerging digital platforms. Monitor performance, analyze results and provide recommendations to optimize content effectiveness and inform future communications strategies.
• Innovation & Product Launches: Support the development and execution of communications plans for innovation and new product launches, including messaging, creative assets, ecommerce content and media support.
• Cross-Functional Leadership & Brand Stewardship: Partner with Category, Shopper, Commercial, Digital Economy, Consumer Insights, and other cross-functional teams to translate brand strategies and consumer insights into effective marketing programs and communications.
• Agency Management: Serve as the primary communications lead for agency partners, setting strategic direction, shaping integrated communications plans and developing briefs that translate brand, business and consumer objectives into effective marketing strategies. Provide oversight of agency scope, budgets, timelines, deliverables and performance.
• Performance Measurement & Insights: Analyze marketing performance data and brand health metrics to identify insights and provide recommendations to inform future marketing strategy.
• Budget and Scope Management : Manage budgets and agency scopes, tracking spend against approved plans and ensuring resources are deployed efficiently to support business priorities and marketing objectives.

Requirements

• 5+ years of marketing communications, brand marketing, integrated marketing, advertising, or related experience
• Ability to influence senior management and support functions Globally
• Demonstrated competencies in collaboration, team leadership and achieving results in alignment with stated company and business segment strategy
• Experience working within a consumer packaged goods (CPG) related industry preferred

Benefits

• health and welfare insurance, parental leave, paid time off, and retirement savings plans.