Own and coordinate brand integrity across EMEA while aligning campaigns with global standards and driving KPI-driven plans.

• Support the Director, Brand Marketing and Communications, EMEA & AMER with all related projects and activities to fulfill the marketing and communications function for the EMEA region.
• Govern annual plans and marcoms investments to ensure tracking against business and brand goals.
• Arrange all aspects of management and the coordination of marketing and communication activities to include updating the global brand calendar with EMEA activities, measuring and analyzing KPIs for brand and EMEA region and providing sound advice and knowledge for growth, compiling regular reports and developing presentations.
• Build a strong relationship with the property marketing and communications teams through monthly calls and regular communication, keeping track of their activities, sharing with the brand team and providing brand guidance and training.
• Support with cascading brand campaigns, toolkits and playbooks to the properties and following up on progress to measure success.
• Provide hands-on support on preopening plans in partnership with corporate and properties teams. Manage new opening processes and protocols, including onboarding property teams, tracking key milestones, supporting collateral development, photography planning and processes.
• Oversees and manages the press library, DAM (content management system) marketing and communication files and folders for the region.
• Oversees the maintenance of the marketing and communications database for media and partners and handle gifting and communications for the region.
• Organizes the planning and media outreach to support projects, including press release writing and distribution, press kit compilation, photography selection.