Manager, Brand Marketing

Novato, CA (On-site)

$96K/yr – $125K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel marketing execution with cross-functional leadership to drive cohesive campaigns, improve brand perception, and grow customer loyalty, while coaching a high-performing team.

  • Lead Seasonal Marketing Campaigns: Plan promotions with Merchandising, Analytics, and Finance to coordinate cross-functional launches.
  • Drive Omni-Channel Marketing Strategies: Align tactics with brand and customer experience goals across channels.
  • Lead Cross-Functional Collaboration: Guide project teams to deliver key marketing initiatives and programs.

Job Description

Own the cross-channel marketing engine by leading campaigns, aligning tactics with brand strategy, and coaching a high-performing team to deliver customer-centric promotions and loyalty initiatives.

  • Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
  • Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
  • Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
  • Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
  • Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
  • Develop & Lead Talent: Provide ongoing coaching, mentorship, and performance feedback to direct reports
  • Bachelor’s degree in Marketing, Business, or related field strongly preferred
  • 5+ years of experience in Marketing, Account Management, or related roles
  • Strong leadership, communication, and project management skills
  • Ability to thrive in a fast-paced, detail-oriented environment
  • Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook
  • Retail marketing experience preferred
  • Our Shoe Discounts: 30% Associate Discount across Famous Footwear and Caleres brands
  • Benefits that Start Day One: 401k, health benefits and PTO details at yourcaleres.com
  • Get Paid When You Want : Access your money as you earn it and request your earnings before payday
  • Mental Wellness: Free, 24/7 confidential support through CompPsych EAP for eligible associates
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Caleres

3.1 Glassdoor

Caleres is the home of today’s most coveted footwear brands around the world and represents a diverse portfolio spanning all of life’s styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Caleres’ brands live in all channels of today’s global marketplace, including our 1,200+ branded retail locations as well as department and specialty stores, branded e-commerce sites, and many third-party retail sites. Our brand collections have been developed and acquired to meet the evolving needs of today’s assorted and growing audiences. Consumer insights drive every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.Caleres’ 145-year legacy of craftsmanship provides our foundation. But our next chapters are being written through investments in technology, trend research, manufacturing, sustainability, sourcing, and the brilliant people who will lead us into the future – helping Caleres deliver the strongest, most desired brand portfolio in the market.The Caleres story is most simply defined by the company’s mission: Inspire people to feel great...feet first.

St Louis, Missouri, USA
9.2K employees (361 in marketing)
46% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
70.4K
Traffic Source Mix
Search
32.6%
Direct
61.1%
Referral
4.1%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size
191 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $700M

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