Manager, Brand Marketing, Basketball

New York City, NY (On-site)

$82K/yr – $90K/yrManager5+ years expFull time

Posted 5 days ago

Job Summary

Own the basketball strategy, campaign development, and cross-functional execution to drive Foot Locker's basketball pillars and sell-through.

Lead sports marketing strategy and partner management
Align campaigns with Merchandising and brand pillars

Job Description

Responsibilities

Basketball Category Expertise: Leverage deep knowledge of basketball, sports culture, athletes, and fandom to identify emerging trends and cultural moments, translating them into timely, relevant marketing campaigns and consumer experiences.
Strategic Brand Leadership: Drive the development and execution of the annual sports marketing strategy, connecting brand storytelling, basketball culture, and commercial priorities across Foot Locker’s ecosystem.
Campaign Development: Oversee concept development and creative execution for basketball-related campaigns, ensuring integration across digital, experiential, and retail touchpoints.
Cross-Functional Collaboration: Partner with internal teams—including Creative, VM, Retail Marketing, and Social—to ensure seamless execution and measurement of campaigns that drive awareness, engagement, and sell-through.
Partnership and Budget Management: Lead external partnership relationships, scopes of work, and creative development processes; manage budgets, timelines, and deliverables with accountability and precision.
Brand Strategy Alignment: Ensure all sports marketing programs ladder up to Foot Locker’s strategic basketball pillars and reflect our positioning as The Home Court for Young Hoopers.
Performance Reporting & Insights: Define success metrics, measure campaign performance, and translate learnings into actionable insights to optimize future initiatives.
Product & Campaign Integration: Partner closely with Merchandising to identify priority basketball products, signature launches, mapping them to the marketing calendar and translating them into consumer-facing stories and moments.

Requirements

Minimum of 5 years of experience in sports marketing or related role, with a proven track record of managing successful campaigns and partnerships
Strong understanding of the sports industry, including knowledge of sponsorships, fan engagement, and media relations
Experience working with cross-functional teams and external partners (agencies, vendors, sports organizations)
Confident manager and problem-solver with ability to work in a deadline driven work environment, attention to detail, and ability to multitask
Passion for basketball and sneakers

Benefits

Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974

New York, New York, USA

11K employees (421 in marketing)

www.footlocker-inc.com

84% recommend to a friend

97% CEO approval