Responsibilities

• Program Execution: Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
• Stakeholder Liaison: Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
• Strategic Planning: Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
• Social Process Innovation: Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
• Project Integrity: Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
• Omni-Channel Delivery: Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
• Resource Coordination: Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
• Process Improvement: Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
• Operational Excellence: Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.
• Brand Stewardship: Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.

Requirements

• Bachelor’s degree
• 7+ years of experience in brand marketing, product marketing or project management

Preferred

• Demonstrated track record managing integrated marketing programs
• Strong communicator with excellent stakeholder management and conflict resolution skills.
• Ability to manage risks, resolve issues, and navigate ambiguity.
• Skilled in project management platforms such as Workfront or equivalent.
• Detail-oriented with a passion for continuous improvement and execution excellence.
• A confident contributor who partners effectively across creative, strategy, and execution teams.
• Experience working with or in an agency environment

Benefits

• Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).