Campus Ambassador
USA (Remote)
Part-timeIntern/new grad
6 hrs ago
Manager, Brand & Lifecycle Marketing
Atlanta, GA (Hybrid)
$102K/yr – $169K/yrManager6+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-channel brand media and lifecycle reengagement, driving audience growth and reactivation across email, paid, social, and site; coordinate with creative, MarTech, and analytics to tighten audience signals and lift retention.
- Brand media ownership: planning, budgets, and performance tracking across channels and agencies.
- Reengagement engine: lifecycle segmentation, and coordinated campaigns across email, retargeting, push and social.
- Cross-functional partnerships: asset optimization, marketing automation, and analytics-driven optimization for churn signals.
Job Description
Responsibilities
- Brand Media & Lifecycle Planning & Execution
- Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
- Partner with brand media agencies on media planning & buying
- Manage brand media budgets, pacing, and performance tracking
- Monitor campaign performance and optimize media mix for efficiency and effectiveness
- Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
- Coordinate with creative team to ensure brand assets are optimized for each media channel
- Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
- Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
- Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix
Requirements
- Bachelor’s degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing . The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
- CRM experience across email, SMS, Push
- Proven experience executing brand media campaigns across traditional and digital channels
- Strong background in lifecycle marketing, customer retention, or reengagement campaigns
- Experience with marketing automation platforms and multi-channel campaign orchestration
- Background working with agencies and cross-functional teams
- Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
- Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
- Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
- Strong written and verbal communication
Preferred
- Degree in marketing, advertising or related field.
- Automotive, marketplace, or e-commerce experience preferred
Benefits
- Here’s a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
Cox Enterprises
Thousands of employees, one goal: empower people today to build a better future for the next generation. How do we do that? By disrupting industries. By treating our employees as our most important resource. By improving the quality of life in our communities and by protecting our planet. We create a culture with flexible career growth, generous benefits and an environment where you’re empowered to make time for teammates, family, friends and yourself. Founded in 1898, Cox’s legacy of innovation continues to drive us forward today. We know great things never came from comfort zones. Today we’re powering smart cities with powerhouse broadband communications, pioneering greener modes of transportation and hatching new technologies to slash the glut of global waste. Through our investments and our major divisions — Cox Communications and Cox Automotive — we’re focused on the future of mobility, connectivity and sustainability. We are a global, family-owned organization with a purpose. Come build a better future with us and make your mark.
