Responsibilities

• Brand Media & Lifecycle Planning & Execution
• Along with Sr. Manager, Brand Media execute multi-channel brand media strategies
• Partner with brand media agencies on media planning & buying
• Manage brand media budgets, pacing, and performance tracking
• Monitor campaign performance and optimize media mix for efficiency and effectiveness
• Ensure brand media strategies build audiences that can be leveraged for downstream reengagement
• Coordinate with creative team to ensure brand assets are optimized for each media channel
• Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history
• Create coordinated reengagement campaigns across email marketing, digital retargeting, paid social and other channels
• Design testing strategies to optimize media and reengagement messaging, timing, frequency, and channel mix

Requirements

• Bachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
• CRM experience across email, SMS, Push
• Proven experience executing brand media campaigns across traditional and digital channels
• Strong background in lifecycle marketing, customer retention, or reengagement campaigns
• Experience with marketing automation platforms and multi-channel campaign orchestration
• Background working with agencies and cross-functional teams
• Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting
• Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies
• Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS
• Strong written and verbal communication

Preferred

• Preferred: Degree in marketing, advertising or related field. Automotive, marketplace, or e-commerce experience preferred

Benefits

• Here's a sneak peek at the benefits you could experience as a Cox employee:
• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.