Responsibilities

• Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
• Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
• Analyze brand performance trends and identify key drivers of brand equity growth or decline
• Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
• Interpret research to understand how brands are built, differentiated, and sustained over time, identifying the factors that drive long-term brand value and customer loyalty
• Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
• Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
• Connect brand metrics to business outcomes and inform strategic decision-making
• Evaluate the impact of brand investments and marketing campaigns, measuring ROI and translating findings into actionable recommendations for stakeholders
• Develop compelling narratives that explain what brand performance data is telling us, including the effectiveness of campaigns, shifts in consumer perception, and opportunities to strengthen brand equity

Requirements

• Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
• 7+ years of experience in brand insights, market research, or brand strategy
• Proven experience leading brand tracking programs and strategic research initiatives
• Deep expertise in brand equity measurement and brand health frameworks
• Strong grounding in qualitative and quantitative research methodologies
• Experience partnering with analytics teams to develop measurement approaches
• Demonstrated ability to connect insights to business outcomes and strategy
• Experience evaluating brand campaign effectiveness and communicating brand impact, ROI, and performance outcomes to business leaders
• Excellent communication and storytelling skills, with experience presenting to senior leaders
• Strong cross-functional collaboration skills across marketing, communications, and digital teams

Preferred

• Experience defining or evolving global brand strategies in complex organizations
• Background in healthcare, consumer health, or adjacent industries
• Familiarity with advanced segmentation, U&A studies, and message testing
• Experience working with brand performance dashboards and analytics outputs
• Proven ability to influence senior stakeholders and drive alignment across teams
• Strong curiosity about external brand trends, benchmarks, and best practices
• Experience working on the client/corporate brand side is strongly preferred with direct experience managing brand insights and measurement within an in-house marketing organization

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.