Responsibilities

• Event Planning and Execution: Develop, collaborate, and execute events, programs, and activations that bring the resorts brand to life. This candidate will lead the ideation and execution of events and activations that elevate the guest experience. This includes overseeing execution including staffing, contracts, signage, partnerships, contracts, accounting, and in-resort coordination.
• Support the promotion and execution of on-mountains events and activities led by other departments such as mountain operations and ski patrol, food and beverage, hospitality, etc.
• Partner Integration: Execute partner integration on-mountain/in-resorts, in collaboration with the Strategic Partnership team. The candidate will ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
• Guest Facing Materials: Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resorts. This person will ensure brand cohesion and consistency across all guest touchpoints in the resorts and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps, and screens.
• Website, Digital Content, Marketing: Manage the Wildcat, Attitash, Mount Sunapee, and Crotched resort websites with accurate and relevant information. Execute content updates to core pages of the website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar. Manage local marketing including channel planning, creative, execution, and reporting.
• Community Engagement: Drive the promotion of the brand at the resorts and in the community. This person will cultivate relationships with local organizations, the mountain division, and community partners to be the resort brand's steward.
• Budget: Manage budget, accruals, PO’s and other items for local marketing, experiences, and capital expenses.

Requirements

• Four-year college degree with an emphasis in marketing, business, and/or communications
• 5-6 years of marketing, event, sales, or other related experience
• Excellent stakeholder and cross-functional management
• High degree of organization, attention to detail, and passion for brand and experiential marketing.
• Field Marketing, Brand Marketing Specialist, Experiential Production, Event Management, Food & Beverage Marketing experience

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans
• Full Time roles are eligible for the above, plus: Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• - Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)