Responsibilities

• Oversee all design deliverables: integrated campaigns, product marketing assets, digital content, sales materials, presentations, and experiential assets ensuring all deliverables support overarching campaign objectives and messaging strategy
• Provide hands-on creative direction for high-impact initiatives, ensuring exceptional execution and alignment to established brand standards with a focus on delivering work that drives engagement and business results
• Apply Batesville visual identity standards to all output; escalate brand standard questions or evolution recommendations to the Director, Brand & Communications while identifying opportunities to evolve and strengthen brand expression based on campaign needs and performance insights
• Lead creative direction, planning, and execution of brand photography and video; manage external photographers, videographers, and production partners
• Ensure all creative work — across design, photo, and video — is delivered on time, on brand, and at a consistently high level of quality and contributes to a consistent, high-impact brand presence in market
• Design and implement efficient intake models, prioritization frameworks, and workflows to maximize team productivity and campaign impact ensuring clarity of inputs, strong creative briefs, and alignment before execution begins
• Leverage tools, technologies, and AI-driven solutions to streamline operations; effectively allocate resources across projects balancing speed, quality, and cost
• Use performance data, customer insights, and testing to inform creative output; establish feedback loops to continuously improve creative impact and ROI
• Partner with Marketing Strategy and Analytics to evaluate campaign effectiveness, identify optimization opportunities, and ensure insights are translated into actionable improvements
• Explore and apply emerging tools (including AI-powered creative and productivity platforms) to improve speed, efficiency, and quality of output, identify opportunities to streamline workflows across briefing, concepting, production, and iteration

Requirements

• Bachelor’s degree in graphic design, Marketing, Fine Arts, or related field
• Minimum 7–10 years of progressive experience in creative leadership, campaign/brand management, or agency/corporate environments; or equivalent combination of education and experience
• Proven track record managing integrated campaign execution across multiple teams or channels
• Strong portfolio of high-impact, multi-channel creative work
• Expertise in graphic design, art direction, visual identity application, photography, and video production
• Experience in a marketing agency, in-house agency, or cross-functional environment with exposure to account management and campaign leadership
• Proven ability to operate in a hybrid role spanning account leadership, campaign integration, and creative direction
• Strong ability to translate business and marketing strategy into integrated campaigns and creative execution
• Demonstrated success managing multiple stakeholders and complex, cross-channel initiatives
• Advanced proficiency in Adobe Creative Suite and modern creative tools; Asana experience a plus

Benefits

• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement