Responsibilities

• Drive the execution of creative services and translation of the AWS brand for the Global Events portfolio, including re:Invent — encompassing event experience, on-site brand expression, and messaging that ladder to brand foundations
• Independently manage end-to-end creative workflows for complex onsite campaigns, toolkits, and playbooks of large-scale initiatives with global impact
• Drive consistent adoption of AWS brand guidance among cross-Amazon partners contributing to events, ensuring brand adherence across all event dimensions
• Develop and optimize the marketing and creative services approach for event brand moments, auditing effectiveness and surfacing insights that influence broader brand and event strategy
• Proactively partner with key event stakeholders to define success criteria and measurement approach for event brand activations, connecting initiatives to drive brand perception, awareness, and consideration
• Manage campaign alignment meetings and creative reviews with senior stakeholders and partners; provide clear, concise communication (briefs, creative reviews, MBR/QBR, go-to-market plans, post-mortems)
• Proactively mitigate risk and manage scope to ensure high-quality, on-time delivery; clear blockers (path to green) and escalate appropriately
• Deep dive into project requirements, gaining understanding of needs for projects that may be ambiguous
• Partner with and manage internal creative teams and external agency partners from concept through delivery across multiple digital content types
• Manage creative asset production and delivery across digital and brand channels, including localization workflows

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred

• Experience in digital marketing and content production timelines and process
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience communicating results to senior leadership, or experience using complex financial models, KPIs, and data analysis to inform strategic business decisions and influence cross-functional stakeholders, with proven business impact (e.g., financial savings, operational improvements, or customer benefits)
• Knowledge of Adobe design programs including Photoshop, Illustrator, InDesign
• Experience in multi-territory campaign management
• Experience managing large-scale brand activations or events, ideally including tentpole moments such as re:Invent
• Track record leading cross-functional creative teams and external agencies from concept through delivery

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.