Responsibilities

• Develop and execute brand strategy to ensure consistent positioning and messaging across all channels.
• Lead creative direction and oversee the production of high-quality content for digital, social, and traditional platforms.
• Manage digital experience marketing initiatives, optimizing user engagement and brand storytelling.
• Drive social media strategy, content planning, and performance analysis to grow audience reach and engagement.
• Collaborate with cross-functional teams to align creative output with marketing objectives and business goals.
• Oversee external creative vendors, ensuring deliverables meet brand standards, timelines, and budget requirements.
• Monitor content performance metrics and apply insights to enhance creative effectiveness and ROI.
• Champion innovation in creative approaches, tools, and technologies to keep the brand competitive and relevant.
• Provide leadership, mentorship, and development opportunities for the creative team, fostering a culture of collaboration and excellence.
• Perform other related duties as assigned.

Requirements

• High School Diploma Or Equivalent Experience Required.
• Bachelor’s Degree required
• five to seven years of experience in marketing, communications, advertising, graphic design, or a related field
• Proven experience managing creative teams and vendors, developing brand and content strategy
• Ability to work with little supervision and ability to make sound decision in accordance to the brand standards and department guidelines
• Proficient in Microsoft applications (Word, Excel, Outlook). Must be proficient in technology applications including the Credit Union’s operating system and specialized software required for performance of position.
• MATHEMATICAL SKILLS: Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.

Preferred

• Previous financial industry and customer service experience preferred.
• Proven experience managing creative teams and vendors, developing brand and content strategy