Manager Brand Creative and Content at Wescom Financial | Pasadena, CA | $133K/yr – $207K/yr

Wescom Financial

Manager Brand Creative and Content

Pasadena, CA (Hybrid)

$133K/yr – $207K/yrManager5+ years expFull time

Posted 5 months ago

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Job Summary

Drive brand strategy and creative leadership to deliver consistent messaging and high-quality content across channels, with team/vendor leadership and multi-channel scope.

Must-have: 5–7 years in marketing/communications with proven team and vendor leadership.
Standout: Leads cross-channel brand content across digital, social, and traditional platforms.
Standout: Experience developing and executing brand strategy with budget and timeline ownership.

Job Description

Responsibilities

Develop and execute brand strategy to ensure consistent positioning and messaging across all channels.
Lead creative direction and oversee the production of high-quality content for digital, social, and traditional platforms.
Manage digital experience marketing initiatives, optimizing user engagement and brand storytelling.
Drive social media strategy, content planning, and performance analysis to grow audience reach and engagement.
Collaborate with cross-functional teams to align creative output with marketing objectives and business goals.
Oversee external creative vendors, ensuring deliverables meet brand standards, timelines, and budget requirements.
Monitor content performance metrics and apply insights to enhance creative effectiveness and ROI.
Champion innovation in creative approaches, tools, and technologies to keep the brand competitive and relevant.
Provide leadership, mentorship, and development opportunities for the creative team, fostering a culture of collaboration and excellence.
Perform other related duties as assigned.

Wescom Financial

Bank Better. Wescom Financial is dedicated to helping Californians build the best financial lives by delivering a full array of banking products, services, and support member’s needs - a mission we have held for more than 90 years. Wescom does this through relevant and accessible financial education, superior digital banking tools, lower loan rates and fees, and higher savings yields. Today, Wescom serves more than a quarter million individuals both online and through its top-rated mobile app as well as in its 30 branches across Southern California and Central California. Insured by NCUA. Committed to our Communities Wescom is proud to be named one of "America’s Best Regional Banks and Credit Unions” by Newsweek in 2024 and 2025, and a Great Place to work in 2023 and 2024, reflecting our commitment to both our members and team members alike. The Wescom Foundation, created by Wescom Financial employees, supports community-based organizations through strategic grantmaking and community engagement. Since its founding, the Wescom Foundation and members donated $6.4 million through grants to nonprofits uplifting at-risk youth, combating food insecurity, providing crisis shelter for victims of domestic violence, and working to eradicate devastating diseases. Headquarter in Pasadena, California, Wescom is proud to be the official banking partner of UCLA Alumni Association, UCLA Athletics, UCLA Campus Life and Recreation, UCLA Dashew Center for International Students, The Rose Bowl Stadium, and Knott’s Berry Farm, including Knott’s Soak City Water Park, Knott’s Berry Farm Marketplace, and the Knott’s Hotel.

Founded in 1934

USA

738 employees (24 in marketing)

www.wescom.org