Responsibilities

• Execute content-driven marketing campaigns that bring existing campaign strategies to life across written, video, social, digital, and other content channels.
• Support campaign content journeys that bridge brand-level storytelling with campaign-specific content, ensuring clear flow and relevance across audience touchpoints and digital destinations.
• Manage content development workflows, editorial calendars, project timelines, cross-functional coordination, and multi-channel distribution activities.
• Recommend how content should be optimized and adapted across channels to enhance effectiveness for functional, industry, and buyer teams.
• Own or support video content activation, including YouTube channel optimization, video metadata, titles, descriptions, thumbnails, playlists, audience engagement, and performance-informed recommendations.
• Work with existing written and video assets to originate, refine, package, and distribute content that supports campaign objectives and audience engagement.
• Partner closely with Brand Content leadership, creative teams, campaign teams, and cross-functional stakeholders to deliver high-quality content on time and aligned to business priorities.
• Serve as a hands-on content producer and campaign execution partner, balancing practical strategy support with strong project management and creative execution.
• Provide creative input and constructive feedback to elevate content quality, strengthen storytelling, and support high-visibility campaigns with strong creative standards.

Requirements

• 5+ years of experience in content marketing, brand marketing, integrated marketing, communications, or digital content, preferably within professional services, B2B, or complex enterprise environments.
• Bachelor’s degree from an accredited college or university is preferred. Minimum of a high school diploma or GED required.
• Experience executing multi-channel content marketing campaigns from planning through launch, with the ability to manage multiple priorities simultaneously.
• Ability to understand campaign strategy and translate existing objectives into compelling content plans, assets, and channel recommendations.
• Hands-on experience with video content development, video strategy support, YouTube best practices, YouTube channel management, content optimization, and video performance metrics strongly preferred.
• Strong creative eye with experience guiding creative projects, providing actionable feedback, and helping elevate creative quality across campaigns.
• Exceptional project management skills, including experience coordinating cross-functional teams, managing stakeholder relationships, and driving programs to completion on time and on budget.
• Understanding of content marketing best practices across channels including digital, social, video, experiential, and email, with experience optimizing content for different audience touchpoints.
• Experience using analytics, audience insights, and performance measurement to inform content recommendations and improve engagement.
• Outstanding written and verbal communication skills, with the ability to collaborate effectively across stakeholder groups and influence creative outcomes.

Preferred

• Bachelor’s degree from an accredited college or university is preferred.