Responsibilities

• Storytelling & Content Development (30%)
• Serve as the primary storyteller and content gatherer for Western New York.
• Identify and cultivate relationships with wish families, volunteers, donors, medical partners, corporate supporters, and community stakeholders to uncover compelling stories and content opportunities.
• Capture and develop written, photographic, and video content for use across social media, digital campaigns, fundraising initiatives, stewardship efforts, email marketing, and chapter communications.
• Maintain an active pipeline of Western New York stories and content opportunities for chapter-wide communications efforts.
• Participate in content planning and editorial discussions, contributing ideas informed by regional audiences, trends, and community perspectives.
• Help ensure balanced and equitable representation of Buffalo, Rochester, and surrounding communities across communications channels.
• Signature Event Communications & Production (25%)
• Serve as the communications lead for key Western New York fundraising and community engagement events, including:
• Gala (Buffalo), Gala (Rochester), Radiothon (Buffalo), Wishathon (Rochester), Community fundraising events, Corporate partnership activations

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Graphic Design, or a related field. Equivalent professional experience or demonstrated skill will be considered.
• 3-5 years of professional experience in communications, marketing, public relations, content development, media relations, creative services, event communications, or a related field.
• Exceptional written, verbal, and interpersonal communication skills.
• Strong project management and organizational abilities.
• Experience managing multiple projects and deadlines simultaneously.
• Strong relationship-building and stakeholder management skills.
• Demonstrated experience creating professional communications and marketing materials.
• Proficiency in Canva and strong understanding of visual design principles.
• Experience creating content for social media and digital communications channels.
• Strong visual communication skills and demonstrated ability to create compelling, audience-focused creative materials.

Preferred

• Experience with media relations and earned media outreach.
• Familiarity with Buffalo and Rochester media markets.
• Existing relationships within Western New York community, media, nonprofit, or corporate networks.
• Experience supporting fundraising events, nonprofit organizations, or mission-driven brands.
• Proficiency in Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator.
• Experience capturing photography and short-form video content.
• Experience creating and editing video for social and digital channels.
• Familiarity with email marketing platforms, content management systems, and CRM databases.