Responsibilities

• As PR Manager, Performance for Global HOKA Brand Communications, you’ll lead the development and execution of global public relations strategies for performance product launches and brand campaigns.
• You’ll drive integrated PR strategies, messaging frameworks, and communications plans, collaborating with cross-functional teams to maximize global brand awareness and engagement.
• Your work will shape the narrative for HOKA’s performance products, elevate the brand’s presence, and ensure consistent storytelling across markets.
• Create integrated global PR strategies, messaging frameworks, and communications plans for product launches and brand initiatives
• Lead campaign planning, storytelling development, and cross-functional alignment with Global Marketing, Product, Sports Marketing, and regional teams
• Identify media opportunities, partnerships, and activations that drive global brand awareness and engagement
• Lead PR strategy and execution for global events, races, product launches, and media experiences
• Coordinate media attendance, spokesperson preparation, and onsite communications support
• Partner with regional teams to ensure consistent execution and maximize earned media opportunities
• Oversee proactive media outreach, interview coordination, and press responses across global markets

Requirements

• Bachelor’s Degree or above
• 7+ years of PR/communications experience, ideally within consumer, performance, or lifestyle brands with global scope; agency or in-house experience welcomed
• A strong network of media relationships across performance running, fitness, lifestyle, and outdoor verticals, with international media experience a plus
• Proven ability to develop and execute integrated global PR campaigns from strategy through measurement
• Exceptional writing and editing skills, with fluency in brand voice and editorial instincts that cut through across markets
• Experience managing global agency networks and cross-functional stakeholders in a fast-paced environment
• Data-driven mindset: comfort translating KPIs and insights into actionable global communications strategy
• Passion for the running and active lifestyle space — you understand the culture, the community, and what moves people around the world
• Strong organizational skills and the ability to manage multiple workstreams across time zones and regions without losing attention to detail
• Budget management experience and comfort with financial forecasting and reconciliation across markets

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.