Manager, Biddable Media (Search)

Responsibilities

• Planning: support landscape, competitor and trend analyses used to inform broader campaign recommendations that are used to inform broader campaign strategies. Help curate essential data to assess market dynamics alongside agency team members, clients, and agency partners.
• Development: help reinforce established in-platform best practices in self-managed campaigns and support junior team members by sharing guidance on platform settings, configurations and rationale to drive their professional growth. Guide junior team members in developing keyword lists, ad copy drafts, ad assets and QA materials, with Supervisor oversight.
• Optimization: apply in-platform experience and real-time data execute recurring campaign optimizations and flag opportunities for improvement based on pacing, query trends, keyword performance, ad copy performance and budget delivery. Consider applicable client use cases for relevant tests, betas or platform updates to discuss with Supervisors.
• Stewardship: Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members. Help prepare client updates, capture next steps, track deliverables and support campaign communications. Participate in client-facing discussions as appropriate while continuing to build strategic planning and communication skills.
• Reporting: Support recurring reporting and data analysis for assigned clients. Review data pulls, formulas and figures for accuracy, help QA junior team member inputs and support Supervisors in developing performance narratives, actionable insights and next steps.

Requirements

• At least 3-4 years of hands-on experience building, optimizing, and/or reporting on paid ad campaigns across the following platforms:
• - Google Ads
• - Microsoft Advertising (Bing)
• - YouTube
• - GA4 or similar analytics platform
• - SA360 (or other similar paid search campaign manager platforms)
• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• Analytical thinking and mathematical skills and an ability to manage data
• Understanding of Paid Social, Programmatic, SEO and traditional media elements and their interconnectedness within a marketing strategy
• Experience leading in-platform campaign building, account setting configuration, and pre-launch QAs

Preferred

• - Advanced understanding of Excel and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
• - Exposure to emerging search, AI-search or search-adjacent platforms including: Open Evidence, Gemini, Copilot, ChatGPT
• - Strong analytical and online research skills. Comfortable working with numbers and strict monthly/quarterly/yearly budgets
• - Knowing when to ask for help, ability to learn and absorb new information quickly
• - Ability to understand brand goals and connect them to paid search tasks, reporting and recommendations
• - Understanding of Paid Search, AI platforms and traditional media elements
• - Experience supporting new paid search campaign builds
• - Ability to analyze large data sets and summarize findings for the internal paid search team
• - Strong organizational and communication skills
• - Healthcare, Pharmaceutical, or regulated industry experience preferred