Responsibilities

• Develop and implement B2B marketing strategies to drive corporate/venue buyouts, private events, group events and opportunities.
• Design and execute targeted marketing campaigns, leveraging digital, email, social media, and traditional channels to engage B2B audiences.
• Collaborate with the sales team to create compelling sales materials, presentations, and lead-nurturing strategies that drive conversions.
• Support the development and execution of Sphere’s go to market strategy - developing a strong value proposition and messaging framework and ensuring it’s clearly and consistently delivered across all materials, products and partnerships for groups, events, and corporate buyouts.
• Conceptualize, plan and support sales projects & programs designed to amplify awareness, preference and drive revenue. This could include activities such as owned client events, email campaigns, strategic roadshows, partnerships, promotions, and paid media.
• Develop thought leadership content, case studies, and industry insights to position the venue as a premier choice for events and buyouts.
• Grow the sales funnel and increase conversion rates by building compelling sales enablement materials, including pitch decks, presentations, sales kits, one-pagers, and case studies, to support the corporate and group sales teams.
• Build and execute multi-channel marketing campaigns (email, digital, social, events) to engage corporate clients and event planners. Manage digital touchpoints and online sales materials.
• Identify, evaluate, and prioritize relevant events, conferences, conventions, sponsorships, and awards programs against our B2B marketing strategy to maximize impact. Partner with our sales and services team to execute to increase and improve our exposure to key clients.
• Track, analyze, and report on the performance of B2B marketing initiatives to ensure ROI and we are relentlessly prioritizing our most effective channels and efforts.