Manager, B2B Marketing

Responsibilities

• B2B Marketing Strategy, Execution and Optimization: You will be the B2B marketing lead for our commercial solutions in the United States. This will include developing and executing smart marketing strategies to drive awareness, consideration and conversion for our sales and business development teams. You will be designing a comprehensive and thoughtful approach across key tactics such as ABM, events, B2B channel advertising, and thought leadership/research.
• Data Analysis and Interpretation: You will work with our internal capabilities teams to capture and interpret performance, analyze outcomes, and – importantly – change and optimize our approach based on outcomes. You will play a key role in delivering and interpreting these results for our sales and business development teams to enable a collaborative approach.
• Cross-functional Collaboration: You will establish strong and valuable relationships with multiple teams including product, sales, marketing operations, Sponsorships, Media, Communications, agency partners, and legal to ensure seamless execution and compliance of marketing initiatives.

Requirements

• Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
• Creative: You excel in developing compelling marketing strategies and content that speak to digital-savvy audiences, and are interested in seeking out, brainstorming learning and executing new approaches to drive higher effectiveness.
• Communicator: You are comfortable in a wide variety of communication contexts and can tailor the style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective, and you are just as adept at listening and capturing information as you are at delivering it.
• Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills.

Preferred

• Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales.
• Familiarity with event and experiential marketing, media planning and strategy.

Benefits

• Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.