Senior Marketing Manager

Responsibilities

• Lead and Demand Generation — 40%
• Develop and execute a scalable, multi-channel B2B lead and demand generation engine that increases awareness, attracts target audiences, and generates qualified leads and pipeline.
• Develop campaign strategies based on target audiences, business priorities, channel performance, and revenue goals.
• Plan and execute campaigns across appropriate channels, including email, LinkedIn, paid media, content, webinars, and other acquisition opportunities.
• Own the lead generation process from audience targeting and campaign messaging through lead capture, nurturing, qualification, and handoff to Commercial teams.
• Develop compelling prospecting content, including email sequences, LinkedIn outreach, and campaign messaging that drives engagement and conversion.
• Experiment with new channels, targeting strategies, and campaign approaches to expand reach, improve lead quality, and reduce acquisition costs.
• Partner with Commercial teams to align marketing programs with sales priorities, target accounts, and pipeline goals.
• Measure campaign effectiveness through lead volume and quality, conversion rates, cost per lead, pipeline contribution, and revenue impact.
• Creator Commerce Go-to-Market Marketing — 15%

Requirements

• 5+ years of B2B marketing experience, ideally in ad tech, affiliate marketing, performance marketing, commerce, or the creator economy.
• A demonstrated track record of building and executing multi-channel lead generation and demand generation programs tied to pipeline and revenue.
• Experience owning campaigns end to end, including audience targeting, channel strategy, messaging, execution, measurement, and optimization.
• Strong understanding of the B2B marketing funnel, including lead capture, nurturing, qualification, conversion, and sales handoff.
• Experience managing marketing budgets and evaluating campaign performance using data and measurable business outcomes.
• Hands-on events marketing experience, including producing events and generating value from third-party conferences and trade shows.
• Experience developing go-to-market campaigns, sales enablement materials, and persuasive prospecting and client-facing content.
• Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical skills, including the ability to build funnel reports, interpret attribution, and translate results into actionable decisions.
• Experience working cross-functionally, influencing senior stakeholders, and mentoring junior team members.

Preferred

• Experience marketing to publishers, shopping platforms, creators, affiliate partners, or brand-side social and influencer marketing teams.
• Familiarity with creator categories beyond beauty and luxury.
• Experience in ad tech, affiliate commerce, performance-based marketing, or creator monetization.

Benefits

• Health Care Plans (Medical, Dental & Vision)
• Retirement Plan (401k Matching)
• Life Insurance (Basic, Voluntary & AD&D), LTD & STD
• Paid Leave Benefits (Maternity, Paternity & Medical)
• Flexible work schedules
• Wellness Resources
• Equity