Responsibilities

• Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
• Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
• Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
• Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
• Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
• Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
• Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
• Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
• Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
• Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
• Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
• Ability to analyze campaign performance and translate data into actionable improvements
• Strong organizational skills and ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience supporting enterprise or regulated industry marketing environments
• Exposure to partner or co-marketing motions
• Familiarity with CRM data management and reporting best practices
• Experience supporting sales teams with pipeline-focused marketing initiatives